DuckDive WP
A free WordPress attribution plugin that captures referrer, UTM, and click ID data on every form submission. Multi-touch attribution with zero configuration required.
Attribution That Actually Works
Stop losing credit for your best channels. DuckDive WP captures the full visitor journey and stitches it onto every lead.
Zero Configuration
Install, activate, done. Forms are tracked automatically across your entire site, no developer required.
First-Party Tracking
Uses localStorage instead of third-party cookies. Survives iOS Safari, ad blockers, and the post-cookie era.
Multi-Touch Journey
See both first touch and last touch attribution, plus every intermediate visit. Know what opened the door and what closed the deal.
AI Source Detection
Identify referrals from ChatGPT, Claude, Gemini, Perplexity, and other AI assistants. See the channels everyone else is missing.
Admin Dashboard
View every lead with full attribution data inside WordPress. No external dashboard, no extra logins.
CSV Export
Export the full journey, click IDs, UTMs, and form data. Bring your own analytics or warehouse it.
Automatic Updates
New releases push straight to your WordPress Plugins screen via GitHub. One-click upgrade, no FTP, no token setup.
Everything You Need, Captured Automatically
Click IDs, UTM parameters, referrers, and the full multi-touch journey. All saved to your WordPress database.
Click IDs
Identify the exact ad that drove the visit, even when the URL is stripped before form submission.
UTM Parameters
Standard campaign tracking, preserved across the entire visitor journey and tied to every form submit.
Referrer Detection
Powered by Matomo source lists. Classify 800+ hosts into organic search, social, AI assistants, referral, and direct.
Full Touch Journey
Every visit with a new source is added to the journey. See first touch, last touch, and every step in between.
Up and Running in Minutes
No code changes, no developer setup, no integration project.
Upload
WordPress Admin, Plugins, Add New, Upload Plugin.
Activate
Click activate. Tracking starts on the next page load.
View Leads
Open DuckDive, Leads to see every form submission with full attribution.
Works With Your Forms
Native HTML forms work out of the box. Popular form plugins and embeds are supported with a single click.
Developer Friendly
A clean JavaScript API for developers who want to roll their own integrations.
Access attribution from anywhere
Every visit, click ID, and UTM is exposed through a global DuckDive object. Read first touch, last touch, or the full journey from any script on the page.
Use it to populate hidden fields, trigger conversion pixels, or hand off to your own analytics stack.
Built On Your Site, For Your Site
All attribution data lives in your WordPress database. No third-party cookies, no shared tracking pixels, no data leaving your stack without your say so. The optional referrer resolver service only ever sees a hostname, never personal data.
Ready to See Where Your Leads Really Come From?
Free to download. Free to use. Install it on as many WordPress sites as you want.